Seeding Kit Project Management and Design for eilish No. 3
For the launch of Eilish No. 3, the third installment of Billie Eilish's perfume line, I spearheaded the creation of a bespoke seeding kit, ensuring the initiative aligned with both the brand’s sustainability values and aesthetic vision.
My role involved:
Sourcing Sustainable Packaging: I identified and secured carbon-negative packaging solutions, ensuring that the materials not only minimized environmental impact but also embodied the brand's eco-conscious ethos.
Vegan Silk Custom Scarf Design: I collaborated with vegan silk manufacturers to produce high-quality custom scarves, designing exclusive patterns that reflected the mood and narrative of the Eilish No. 3 fragrance. The scarves were an integral part of the seeding kit, offering influencers and key stakeholders a unique, luxury experience.
Pitch Deck Creation: I crafted a comprehensive pitch deck to present the seeding kit concept to the Eilish team, outlining the creative vision, sustainability efforts, and marketing strategy. This presentation was pivotal in securing approval for the final execution of the initiative.
